________ Is an Element of the Marketing Communications Mix That

question 126

Multiple Choice

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

• A) Personal selling
• B) Direct marketing
• C) Sales promotion
• D) Interactive marketing
• E) Public relations

---

Definitions:

Perceive

The process of becoming aware or understanding something through the senses.

Perceptual Tendency

The inclination to perceive or interpret information in a certain way, often based on past experiences, biases, or heuristics.

Central Trait

A fundamental characteristic that shapes an individual's personality and is perceived as an integral part of their identity.

Personal Identity

Represents an individual's unique qualities, beliefs, and personality traits that distinguish them from others.