Define the Gray Market

question 28

Essay

Define the gray market.

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Definitions:

Multibranding

A strategy where a company markets multiple brands within the same product category, catering to different consumer segments.

Private Branding

A strategy where products are manufactured and sold under the retailer's brand name, rather than the producer's brand.

Mixed Branding

Refers to a marketing strategy where a company uses multiple brand names for its products or services, catering to different market segments or product lines.

Brand Licensing

A legal agreement where a brand owner permits another party to use its brand, logo, or product names in exchange for a fee or royalty.