The Role of Marketing in the Organization Is Changing

question 50

Multiple Choice

The role of marketing in the organization is changing. Traditionally marketers have played the roles of ________, charged with understanding customers' needs and transmitting their voice to various functional areas.

• A) middlemen
• B) opinion leaders
• C) clients
• D) influencers
• E) end consumers

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Definitions:

Technological

Pertaining to technology, which involves the application of scientific knowledge for practical purposes, especially in industry.

Imitations

Products or services that closely copy or resemble another's in appearance or function but are not identical.

Misleading Strategies

Marketing or business tactics intended to deceive or lead customers or competitors astray.

Competitive Advantage

Describes a condition or circumstance that puts a company in a favorable or superior business position compared to its competitors, often due to unique resources, capabilities, or strategies.