One of the Options in a Product-Management Organization Is to Eliminate

question 48

Multiple Choice

One of the options in a product-management organization is to eliminate product manager positions for minor products and assign two or more products to each remaining manager. Under what conditions is this alternative feasible?

• A) when the product mix is highly diverse
• B) when there are very few products in the company's portfolio
• C) when two or more products serve a similar set of needs
• D) when customers fall into different user groups
• E) when the company produces many products for many markets

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Definitions:

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A sleep stage characterized by the rapid movement of the eyes, associated with vivid dreaming and increased brain activity.

EEG

Electroencephalogram, a test that measures electrical activity in the brain using small, flat metal discs attached to the scalp.

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Medications used to treat symptoms of allergies, such as sneezing, itching, and nasal congestion, by blocking the action of histamine.

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A sleep disorder characterized by difficulty falling or staying asleep.