Gilron Holidays Runs a Premium Membership Club Which Caters to Customers

question 72

Multiple Choice

Gilron Holidays runs a premium membership club which caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.

• A) gender
• B) income
• C) occasion
• D) benefit
• E) geographic

---

Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning and the establishment of new behaviors.

Self-Actualization

The process of realizing and fulfilling one's potential and capabilities, representing the highest level of psychological development in Maslow's hierarchy of needs.

Cognitive Therapist

A type of psychological therapist who focuses on changing unhelpful or unhealthy thought patterns, aiming to improve mental health and wellbeing.

Failure

The lack of success in achieving a goal or meeting a standard, often leading to feelings of disappointment.