Using ________, Marketers Form Segments of Consumers Who Have Similar

question 103

Multiple Choice

Using ________, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries.

• A) psychographic segmentation
• B) demographic segmentation
• C) occasion segmentation
• D) benefit segmentation
• E) intermarket segmentation

---

Definitions:

Competition

The rivalry among businesses to attract customers, increase sales and market share, and achieve a sustainable competitive advantage.

Fosters Efficiency

Encourages or promotes greater productivity and effectiveness in processes or systems.

Monopolistic Competition

A market structure characterized by many firms offering similar but not identical products, allowing for some degree of market power.