Which of the Following Is True with Regard to Personal

question 137

Multiple Choice

Which of the following is true with regard to personal selling?

• A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships.
• B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms.
• C) Personal selling distances the buyer from the seller and does not focus on building enduring relationships.
• D) An outside sales force is not involved in personal selling.
• E) Personal selling is a relatively new profession.

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Definitions:

Indonesia

A Southeast Asian country made up of thousands of volcanic islands, known for its beaches, volcanoes, Komodo dragons, and jungles sheltering elephants, orangutans, and tigers.

Microchip

A small semiconductor device containing electrical circuits, used in a wide variety of electronic equipment and devices.

Trade

The action of buying, selling, or exchanging goods and services between people, firms, or countries.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay.