Which of the Following Questions Would Help a Marketer Evaluate

question 122

Multiple Choice

Which of the following questions would help a marketer evaluate the return on a sales promotion investment?

• A) Was the sales force successful in filtering out the good prospects from the poor ones?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers receive high-quality promotional products?
• D) Did the promotion attract new customers or more purchasing from current customers?
• E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?

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