What Strategy Should a Marketer Use Upon Learning That Consumers

question 72

Essay

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

---

Definitions:

Early Adopters

Individuals or businesses who use or adopt new products, technologies, or innovations before the majority of others do.

Early Majority

The segment of consumers in the technology adoption lifecycle that adopts a new product just before the average person, usually after seeing evidence that it works from the "early adopters."

Customer Segmentation

The practice of dividing a company's customers into groups that reflect similarity among customers in each group for targeted marketing and sales strategies.

Entrepreneur

An individual who initiates, organizes, and manages a venture to bring a new product or service to the market, often taking on significant financial risks in the hope of profit.