Which of the Following Is a Drawback of Local Marketing

question 128

Multiple Choice

Which of the following is a drawback of local marketing?

• A) Local marketing increases manufacturing costs by reducing the economies of scale.
• B) Local marketing requires specialization that is difficult to identify.
• C) Local marketing is not profitable for most small firms.
• D) Local marketing cannot accommodate the needs of modern buyers who are technology savvy.
• E) Local marketing almost always results in brand dilution.

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Definitions:

Coupon Rate

The annual interest rate paid by a bond issuer to the bondholders, typically expressed as a percentage of the bond's face value.

Yield To Maturity

The total return anticipated on a bond if the bond is held until its maturity date, taking into account its current market price, face value, interest rate, and time to maturity.

Semi-Annually

Occurring or conducted twice a year.

Face Value

The nominal or dollar value printed on a bond, stock, or other financial instrument, representing the amount due at maturity.