A Shoe Manufacturing Company Uses Ads Featuring the Members of a Country

question 94

Multiple Choice

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

• A) membership group
• B) reference group
• C) status symbol
• D) subculture
• E) lifestyle

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Definitions:

Short-Term Memory

A component of human memory system that is capable of holding a small amount of information in mind in an active, readily available state for a short period of time.

Encoding Specificity

The principle that recall is most effective when the cues present at the time of learning are also present at the time of retrieval.

Recall

The act of retrieving information or memories from one's past, often without external cues.

Recognition

The retrieval of information in which the processor must decide whether the information presented has been previously presented. See also recall.