In Advertising, Puffery Is a Term That Refers to ________

question 141

Multiple Choice

In advertising, puffery is a term that refers to ________.

• A) a straightforward promotional message
• B) innocent exaggeration for effect
• C) hidden advertising messages to consumers
• D) subliminal appeals to consumers
• E) value-added promotions

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Definitions:

Phosphoglyceraldehyde (PGAL)

A three-carbon molecule formed in the Calvin cycle of photosynthesis and in glycolysis; involved in sugar metabolism.

Phosphoglycerate (PGA)

A three-carbon molecule that plays a critical role in both the glycolysis pathway and the Calvin cycle in photosynthesis.

Light-Independent Reactions

The series of biochemical reactions in photosynthesis that do not require light to proceed, occurring in the stroma of chloroplasts to synthesize glucose.

Photorespiration

Inefficient sugar-production pathway initiated when rubisco attaches oxygen instead of carbon dioxide to RuBP (ribulose bisphosphate).