Examlex
To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, attitude changes, and preference.
Predictive Validity
The extent to which a score on a test or assessment predicts future performance on a related task or outcomes.
Content Validity
The degree to which test items are representative of the content it aims to cover.
Construct Validity
The degree to which a test or instrument measures the theoretical construct or psychological concept it claims to measure.
Predictive Validity
The extent to which a test score or measure can accurately predict future performance or behaviors in specific areas.
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