Press Conferences, Speeches, Store Openings, Special Events, Newsletters, and Store

question 14

Multiple Choice

Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ activities used by retailers to promote themselves.

• A) public relations
• B) sales promotions
• C) personal selling
• D) affinity marketing
• E) social marketing

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Definitions:

Extreme Poverty Rate

The percentage of a population living below the international poverty line, defined by the World Bank as living on less than $1.90 a day.

Voluntary International Standards

Guidelines and principles that organizations can choose to follow, which are designed by international bodies to ensure quality, safety, and efficiency.

International Organization for Standardization

An international body that develops and publishes a wide range of proprietary, industrial, and commercial standards.

Corporate Governance

The framework of regulations, practices, and procedures through which a corporation is governed and managed.