The Second Level of a Product Is the ________,Which Refers

question 36

Multiple Choice

The second level of a product is the ________,which refers to the tangible product itself,service features,design,quality level,brand name and packaging.

• A)augmented product
• B)actual product
• C)core product value
• D)customer experience
• E)facilitating product

Comprehend the implications of high operating leverage in industry and project management.

Understand the concept of operating leverage and its implications for business sustainability.

Define and differentiate between managerial options and strategic options.

Analyze the impact of real options in project management and decision-making.

---

Definitions:

Postconventional Reasoning

The highest stage in Kohlberg's theory of moral development, characterized by the ability to think abstractly and make decisions based on universal ethical principles rather than concrete rules or expectations.

Sensorimotor Stage

The first stage of Piaget's theory of cognitive development, occurring from birth to about 2 years of age, where infants learn about the world through their senses and motor activities.

Formal Operational

The stage in Piaget's theory of cognitive development where individuals gain the ability to think abstractly, reason logically, and understand hypothetical concepts.

Preoperational

A stage in Piaget's theory of cognitive development where children from 2 to 7 years old engage in symbolic play and struggle with logic.