Many Firms Make an Effort to Identify Smaller,better-Defined Target Groups

question 32

Multiple Choice

Many firms make an effort to identify smaller,better-defined target groups by using ________.

• A)user rates
• B)loyalty segmentation
• C)multiple segmentation bases
• D)positioning
• E)mass marketing

---

Definitions:

Health Insurance Coverage

Protection that pays for medical and surgical expenses incurred by the insured, either by reimbursing them for expenses or by directly paying providers.

Health Savings Accounts (HSAs)

Tax-free savings accounts into which people with high-deductible health insurance plans can place funds each year. Accumulated funds can be used to pay out-of-pocket medical expenses such as deductibles and copayments. Unused funds accumulate from year to year and can be used after retirement to supplement Medicare.

Medicare Payment

Payments made by the Medicare program to healthcare providers for services rendered to Medicare beneficiaries.

Medicare

A federal health insurance program in the United States for people who are 65 or older, certain younger people with disabilities, and people with End-Stage Renal Disease.