Marketing Researchers Usually Draw Conclusions About Large Groups of Consumers

question 85

Multiple Choice

Marketing researchers usually draw conclusions about large groups of consumers by studying a small ________ of the total consumer population.

• A)group
• B)sample
• C)population
• D)target group
• E)audience

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Definitions:

Personalize

The process of tailoring content or experiences to meet the specific needs or preferences of an individual or group.

Audience

The intended group of people that a communication, performance, or work of art is aimed at.

Guided Discussion

A presentation in which the speaker presents the questions or issues that both speaker and audience have agreed on in advance. Instead of functioning as an expert with all the answers, the speaker serves as a facilitator to help the audience tap its own knowledge.

Monologue Presentation

A presentation in which the speaker talks without interruption. The presentation is planned and is delivered without deviation.