A Marketing Manager Is Evaluating Each Market Segment's Attractiveness and Is

question 3

Multiple Choice

A marketing manager is evaluating each market segment's attractiveness and is in the process of selecting one or more segments for his firm's product to enter.What is he doing?

• A)market targeting
• B)market segmenting
• C)marketing
• D)market positioning
• E)market penetrating

---

Definitions:

Mental Rotation Tasks

Cognitive tests that measure an individual's ability to mentally rotate 2D and 3D objects, assessing spatial visualization ability.

Straight Males

Men who are romantically and sexually attracted exclusively to women.

Straight Females

Women who are exclusively attracted to men, implying a heterosexual orientation.

Evolutionary Psychology

An approach in psychology that examines the ways in which human psychological traits and behaviors have been shaped by evolutionary processes.