When Managers Use Small Convenience Samples Such as Asking Customers

question 8

Multiple Choice

When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.

• A)informal surveys
• B)experiments
• C)observation
• D)direct marketing
• E)marketing intelligence

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Definitions:

Present Value Factors

Multipliers used to calculate the present value of a future amount of money or stream of cash flows given a specific discount rate.

Net Present Value

A financial metric that evaluates the profitability of an investment or project by calculating the present value of expected future cash flows, minus the initial investment cost.

Annuity

A financial instrument that disburses a set series of payments to a person, often employed as a revenue flow for individuals in retirement.

Rate of Return

The increase or decrease in the value of an investment for a given time frame, represented as a proportion of the investment's starting price.