A Marketing Manager Has Identified a Group of Potential Customers

question 112

Multiple Choice

A marketing manager has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product.He has identified a(n) ________.

• A)target market
• B)market segment
• C)market
• D)market position
• E)undefined niche

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Definitions:

Television

A system for transmitting visual images and sound that are reproduced on screens, primarily used for entertainment, news, and education.

Food Ingested

The act of consuming food substances for nutritional support of the body.

Unsanitary

Conditions that are not clean or hygienic, potentially leading to disease and ill health.

Breast Feeding

The process whereby an infant is nursed with milk straight from the mother's breasts, offering both nourishment and immune protection.