Some Direct Marketers Have Been Accused of Taking Advantage of Impulsive

question 87

Multiple Choice

Some direct marketers have been accused of taking advantage of impulsive or less-sophisticated buyers.So-called heat merchants use ________ intended to mislead buyers.

• A)direct-mail marketing
• B)telephone marketing
• C)online social networks
• D)mobile phone marketing
• E)kiosk marketing

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Definitions:

Managerial Decisions

Choices or judgments made by managers as part of their role to guide the direction of an organization or its resources.

Eusocial Ants

Ant species that exhibit the highest level of social organization, including division of labor, cooperative brood care, and overlapping generations.

Haplodiploid Hymenoptera

A sex determination system in certain insects like bees, ants, and wasps, where males develop from unfertilized eggs and are haploid, while females develop from fertilized eggs and are diploid.

Coefficient Of Relatedness

A measure of how closely individuals are genetically related, used in studies of altruism and social behavior in animals.