After Determining Its Advertising Objectives,the Company's Next Step in Developing

question 2

Multiple Choice

After determining its advertising objectives,the company's next step in developing an advertising program is to ________.

• A)set its advertising budget
• B)evaluate ad campaigns
• C)develop an ad strategy
• D)make message decisions
• E)make media decisions

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Definitions:

Social Scientist

A researcher or expert in the study of human society and social relationships, often focusing on cultural, economic, or political aspects.

Explanation

States and justifies reasoning in terms of the evidential, conceptual, methodological, criteriological, and contextual considerations upon which one’s results were based; also presents one’s reasoning in the form of cogent arguments.

Inference

The act of reaching a conclusion based on evidence and reasoning rather than explicit statements.

Cultivate

To develop or improve by education or training; to foster growth or development.