If a Salesperson Fails to Earn the Buyer's Commitment, He/she

question 84

Multiple Choice

If a salesperson fails to earn the buyer's commitment, he/she should immediately?

• A) Attempt once again to gain the buyer's commitment (i.e., make a sale)
• B) Thank the buyer for their time
• C) Attempt to get another appointment with the buyer
• D) Lower the price
• E) None of the above

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Definitions:

Pre-Tax Cost

The expense associated with a resource or service before any taxes are applied.

Levered Value

The value of a firm that includes the impact of borrowing on its overall valuation.

Cost of Equity

Cost of equity is the return a firm theoretically pays to its equity investors, i.e., shareholders, to compensate them for the risk they undertake by investing their capital.

Debt-Equity Ratio

quantifies the proportion of a company's financing that comes from creditors and investors, showing the balance between debt (borrowed funds) and equity (shareholders' equity).