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The Alternative Choice Method for Gaining Commitment Makes the Assumption

question 72

True/False

The alternative choice method for gaining commitment makes the assumption that the buyer wants to make a purchase.


Definitions:

Covert Sensitization

A cognitive-behavioral therapy technique using unpleasant imagery to reduce unwanted behaviors.

Fetishism

A sexual fixation on a non-living object or non-genital body part.

Aversive Stimulus

A type of negative reinforcement where an unpleasant event is introduced to decrease the likelihood of a behavior occurring again.

Paraphilic Activities

Behavior involving unusual or abnormal sexual interests, but not necessarily implying dysfunction or criminality unless acted upon non-consensually.

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