Suppose Your Company Is Going to Buy a New Copier

question 11

Multiple Choice

Suppose your company is going to buy a new copier because you want one that will improve your productivity by automatically stapling documents. When a salesperson gets your agreement that his/her product will increase productivity because it staples automatically, a ____ has been identified.

• A) potential benefit
• B) confirmed benefit
• C) value-source-component (VSC)
• D) value story
• E) None of the above.

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Definitions:

Family Businesses

Businesses owned and operated by multiple generations of a family, often characterized by personal relationships and traditions.

Nation's GDP

The total monetary value of all goods and services produced within a country’s borders in a specific time period, used as a broad measure of overall economic activity.

Second Generation

Often refers to the offspring of immigrants or the subsequent version or iteration of a product or technology.

Existing Business

A company or enterprise that has been operative for a period of time and has a track record of financial and operational history.