Which of the Following Statements About the Evaluating Prospecting Activities

question 29

Multiple Choice

Which of the following statements about the evaluating prospecting activities is most accurate?

• A) Salespeople should evaluate their prospecting activities once a year.
• B) Salespeople should evaluate their prospecting activities twice a year.
• C) Salespeople should have their sales managers evaluate their prospecting activities twice a year.
• D) Salespeople should evaluate their prospecting activities continuously.
• E) None of the above are accurate.

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Definitions:

Product Features

Product features are the attributes or characteristics that define a product, distinguish it from competitors, and meet the needs or desires of customers.

Trial Close

A sales technique used to gauge a potential buyer's interest or intention to buy by asking a question or making a statement that assumes the sale has been made.

Selling Points

Key features or benefits of a product or service that are highlighted to attract and convince potential buyers.

Extensive Decision Making

Decision-making characteristic of buyers who are unfamiliar with a specific product and who must therefore become highly involved in the decision-making process.