Need-Satisfaction Personal Selling Is Based on the Idea That

question 56

Multiple Choice

Need-satisfaction personal selling is based on the idea that:

• A) Customers need to be told what they want.
• B) The customer needs to know what products the firm offers.
• C) Salespeople should be friendly because customers need to feel that they are appreciated.
• D) Customers purchase to satisfy a particular need or set of needs.
• E) Customers have only one need at a time and it must be met before the salesperson can interest them in any other product.

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Definitions:

Multiplant Monopolist

A monopolistic firm that operates more than one production facility in different geographic locations to maximize profits and maybe meet differentiated demand.

Demand Curve

A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period.

Marginal Revenue Curve

A graphical representation showing how marginal revenue changes as output level changes.

Competitive Industry

An industry characterized by many firms offering similar products where no single firm can influence the market price.