If Given a Choice, a Service Company That Has Adopted

question 9

Multiple Choice

If given a choice, a service company that has adopted a customer retention strategy would prefer to use which of the following promotional tools?

• A) Word-of-mouth
• B) Personalized direct mail
• C) Network television advertising
• D) Publicity
• E) Advertising in prestige magazines

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Definitions:

Actuarially Determined

Calculated using actuaries' methods and assumptions, typically in the context of pension plans and insurance.

Discount Rate

The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows or investments.

Pension Plan

A retirement plan that requires an employer to make contributions into a pool of funds set aside for a worker's future benefit.

Cumulative Unrecognized Loss

Losses that have not been realized through a transaction and are not reflected in financial statements, often relating to investments or assets held.