When a Customer Chooses Between a Restaurant in a Pricy

question 10

Multiple Choice

When a customer chooses between a restaurant in a pricy suburb of Atlanta and a restaurant in a small farming community 45 miles away, there is a _____ made by the locations that the customer will be more likely to find exotic cuisine and better trained servers at the downtown Atlanta restaurant.

• A) Explicit service promise
• B) Perceived service alternative
• C) Word-of-mouth communication
• D) Implicit service promise
• E) Marketing testimonial

Determine the actual cost of direct labor through variance analysis.

Grasp the essentials of flexible budgets, their preparation, and variance analysis for effective managerial decision-making.

Understand the concept and calculation of fixed and flexible budgets.

Calculate and analyze variance analyses for direct materials, direct labor, and overhead costs.

---

Definitions:

Fabric

A material made from fibers, threads, or yarns, used for producing clothing, household items, and other textiles.

Supply Curve

A graphical representation showing the relationship between the price of a good or service and the quantity of that good or service that a seller is willing and able to supply in the market.

Supply

The total amount of a product or service available for purchase by consumers.

Wages

Payments made to workers for their services, typically calculated on an hourly, daily, or piecework basis.