_____ Are Personal and Nonpersonal Statements About a Service Made

question 46

Multiple Choice

_____ are personal and nonpersonal statements about a service made by an organization to customers.

• A) Marketing testimonials
• B) Implicit service promises
• C) Word-of-mouth communications
• D) Past experience influencers
• E) Explicit service promises

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Definitions:

Moral Behavior

Actions that are in accordance with societal norms and values regarding right and wrong.

Think Morally

The process of evaluating actions and decisions based on ethical principles and considerations of right and wrong.

Freud

The founder of psychoanalysis, a method for treating psychological pathology through dialogue between a patient and a psychoanalyst.

Societal Norms

Unwritten rules and expectations that regulate the behavior of people within social groups and societies.