Target Has Been Able to Flourish in Locations with Wal-Mart

question 23

Multiple Choice

Target has been able to flourish in locations with Wal-Mart stores because

• A) Wal-Mart has suffered from the inertia that comes with long success and reliance on the same core competencies.
• B) Target is using a focused cost-leadership strategy and has a much narrower competitive scope than Wal-Mart.
• C) Target is able to offer lower prices than Wal-Mart through capturing more value in the value chain.
• D) Target uses an integrated cost leadership/differentiation strategy and appeals to a different customer than does Wal-Mart.

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