Examlex
What is one danger of a product-based sales structure?
Exchange Value
The worth of a good or service determined by the market, based on its ability to be swapped or traded for other goods or services.
Communal Brand Model
A branding approach that focuses on creating a shared identity and community among a brand's consumers.
Linking Value
Refers to the perceived benefit or worth that connects a consumer with a product, service, or brand, enhancing its value beyond its intrinsic properties.
Use Value
The utility or practical benefit derived from the consumption or use of a good or service.
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