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What is the main disadvantage of assigning a regular territory-based salesperson to a key account?
Communicating
The process of conveying information or expressing thoughts and feelings from one entity or group to another through the use of mutually understood signs, symbols, or language.
Cultures
The shared beliefs, customs, practices, and social behavior of a particular nation or people.
Cross-Cultural Communication
The process of recognizing and understanding the differences and similarities in communication across various cultures.
Ethnocentrism
The belief in the superiority of one's own ethnic group or culture and a tendency to view other cultures from the perspective of one's own.
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