Examlex
Companies that engage in the process of forecasting sales must commit to:
Product Differentiation
A marketing strategy that involves distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Pull Phase
A stage in supply chain management where production and distribution are driven by actual demand rather than forecasted demand.
Postponement
A strategy of delaying the final production or distribution of a product until customer orders are received to reduce inventory costs and increase customization.
Product Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
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