Explain the Concept of Customer Lifetime Value

question 42

Essay

Explain the concept of customer lifetime value.What are some examples of products or services for which the customer's lifetime value is very close to the value of a single purchase? What are some examples of products or services for which the customer's lifetime value far exceeds the value of a single purchase?

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Definitions:

Command A Higher Price

Being able to sell goods or services at a price above the average due to perceived added value, quality, or brand reputation.

Resource Based Perspective

A management tool used to identify and evaluate resources within an organization to gain and sustain competitive advantage.

Elastic Demand

The characteristic of a good or service wherein its demanded quantity significantly changes due to changes in its price.

Organizational Structures

The system that outlines how certain activities are directed in order to achieve the goals of an organization, including the roles and responsibilities of employees.