Rhonda Does Not Want to Use the Self-Checkout Lane at the Supermarket

question 33

Multiple Choice

Rhonda does not want to use the self-checkout lane at the supermarket because it "just seems too complicated." What factor primarily has determined her reluctance to try the new self-service technology?

• A) Customer readiness
• B) Capability management
• C) Emotional resources
• D) The empowerment of technology
• E) Personal autonomy

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Definitions:

Consumer Surplus

The deviation between what consumers intend and are able to spend on a good or service compared to their final payment.

Tax

A financial charge or levy imposed by a government on individuals or entities to fund public expenditure, creating government revenue.

Quantity Sold

The total number of units of a product or service purchased by customers over a specified period.

Tax

A compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization.