Signs,symbols and Artifacts Should Not Be Expected to Create First

question 56

True/False

Signs,symbols and artifacts should not be expected to create first impressions or communicate service concepts.

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Definitions:

Network Externalities

Economic effects that occur when the value or utility of a product or service to a user depends on how many other users there are.

Buy a Unit

The action of purchasing a single item or measure of a product for a specified price.

Perceived Market Share

An estimate of the fraction of total market sales captured by a firm, based on the perception of consumers or the firm itself.

Actual Market Share

The real or actual percentage of a market controlled by a company or product, measured by sales volume or revenue.