_____ Marketing Focuses on Keeping and Improving Current Customers,rather Than

question 7

Multiple Choice

_____ marketing focuses on keeping and improving current customers,rather than concentrating on acquiring new customers.

• A) Transaction
• B) Expansion
• C) Relationship
• D) Strategic
• E) Benefit

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Definitions:

Behavioral Consistency

The tendency for people to exhibit the same behaviors across different situations and over time.

Aggregate

A total or sum made from individual parts.

Blank Slate

The idea that individuals are born without built-in mental content and that all knowledge comes from experience or perception.

John Locke

A 17th-century English philosopher and political theorist, known for his work on liberalism and the theory of knowledge.