Which of the Following Is NOT a Reason Why a Service

question 8

Multiple Choice

Which of the following is NOT a reason why a service firm may avoid a customer relationship with a particular customer?

• A) Customer is in the wrong segment
• B) Customer is not divisible
• C) Customer is not always right
• D) Customer is not profitable in the long run
• E) Customer is difficult

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Definitions:

Brand Mark

The part of a brand that is represented by a symbol or logo, distinctively identifying a product or company.

Finger Lickin' Good

Iconic advertising slogan famously associated with KFC that implies the food is highly delicious.

Kentucky Fried Chicken

A fast food restaurant chain that specializes in fried chicken, known worldwide under the acronym KFC and famous for its Secret Recipe of 11 herbs and spices.

Brand Message

The core value proposition communicated by the brand that defines what it stands for, its values, and the unique benefit it provides.