The Primary Goal of Relationship Marketing Is to Build and Maintain

question 25

True/False

The primary goal of relationship marketing is to build and maintain a base of profitable and committed customers through attraction,retention and customer enhancement.

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Definitions:

Book Value

The net value of a company's assets, found by deducting total liabilities and intangible assets from total assets.

Salvage Value

The foreseen remaining value of an asset at the culmination of its viable life.

Useful Life

The expected period over which a fixed asset is anticipated to be usable by an entity, after which it will no longer be efficient or effective.

Double-Declining-Balance

A method of accelerated depreciation that calculates depreciation expenses by doubling the straight-line rate.