Allstate Changed Its Insurance Billing Procedure After Research Revealed Customers

question 21

Multiple Choice

Allstate changed its insurance billing procedure after research revealed customers wanted flexible payment plans and billing information presented in an easy-to-read format.What type of research would Allstate most likely have used to discover how customers perceived Allstate's billing procedure?

• A) Trailer calls
• B) Mall intercept interviews
• C) Role-playing experiments
• D) Critical incident technique
• E) Thematic apperception tests

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Definitions:

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