On His Way to Work Today,Terry Saw a Billboard for a Physician's

question 6

Multiple Choice

On his way to work today,Terry saw a billboard for a physician's group that specialized in vascular surgery.In his local newspaper there was a full-page ad for a medical clinic that performed similar surgery.Then in his mail,he got a brochure from yet another medical clinic asking him if he wanted to get rid of ugly varicose veins.Which trend that influenced the development of services marketing concepts and strategies is illustrated here?

• A) The increasing importance of service industries to the U.S.and world economies
• B) The increase of government regulation of professional service industries
• C) The growth in database marketing
• D) Increased competition in professional services
• E) Professional firms are placing increased emphasis on providing services

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Definitions:

Total Revenue

The complete amount of income generated by a business from its sales or services before any costs or expenses are subtracted.

Marginal Costs

The cost added by producing one additional unit of a product or service.

Disposable Income

The amount of money individuals or households have to spend or save after taxes have been deducted.

Carrying Costs

Expenses associated with holding inventory, including storage, handling, insurance, and spoilage costs.