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When Alicia and Jordan Dined at Formia Ristorante,a Contemporary Italian

question 15

Multiple Choice

When Alicia and Jordan dined at Formia Ristorante,a contemporary Italian restaurant in New Jersey,they both enjoyed Formia's coy,smart and embracing atmosphere.Formia creates this atmosphere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables.Ceiling fans slowly swirl as candlelight dances across the tables that are attentively cared for by servers.Vertical pink and white florid patterns emerge from old wainscoting.Finally,Formia's two-page menu offers guests a range of pasta,chicken,veal,and seafood entrees,in addition to nightly specials that are handwritten and presented on large index cards.Alicia and Jordan experienced the _____ element of Formia Ristorante's services marketing mix.

Understand the purpose and primary benefits of specific PR documents like the fact sheet, pitch letter, and news release.

Identify the key elements included in backgrounders, speeches, and Op-Eds.

Understand the importance and application of the 5 Ws and H in PR writing.

Grasp the concept of narrative elements and their importance in storytelling within PR.

Definitions:

Free Speech Rights

The guaranteed rights, primarily under the First Amendment of the U.S. Constitution, that protect individuals' freedom to communicate ideas and information without governmental restriction.

At-Will Employment

An employment arrangement where either the employer or the employee can terminate the employment at any time for any reason, except an illegal one.

Whistleblowing

The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization, either private or public, by an insider.

At-Will Employment

An employment arrangement in which an employee can be dismissed by an employer for any reason (that is not illegal) and without warning, just as the employee can leave their job without reason or warning.