Without Good Mailing Lists,businesses Cannot Engage in Effective Direct-Marketing Advertising

question 14

Multiple Choice

Without good mailing lists,businesses cannot engage in effective direct-marketing advertising.On average 20 percent of the U.S.population moves annually.Return Path is a company that provides changes of addresses to businesses.It takes a business's mailing list,compares it to address changes that it gathers daily in its database and makes any necessary corrections.Return Path is a part of which trend in the services marketing industry?

• A) The increasing importance of service industries to the U.S.and world economies
• B) The decrease of human interaction as a result of widespread use of technology-based services
• C) The growth in the use of technology-based services
• D) Increased competition in the direct-mail industry
• E) The fact that direct marketing firms are placing increased emphasis on providing services

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Definitions:

Agricultural Subsidies

Financial assistance programs provided by the government to support farmers, intended to stabilize food prices and ensure a reliable food supply.

Agricultural Act

Legislation enacted by a government to regulate agricultural practices, supports, and policies aimed at stabilizing or enhancing the agricultural sector.

Ethanol Program

A government or industry initiative designed to promote the use of ethanol, typically derived from corn or sugarcane, as a renewable energy source.

Conservation Reserve Program

A land conservation program administered by the Farm Service Agency (FSA) aimed at improving environmental health by reserving land for various conservation purposes.