Which of the Following Statements About Forecasting in Global Markets

question 39

Multiple Choice

Which of the following statements about forecasting in global markets is true?

• A) The same forecasting techniques that work in the United States work around the world.
• B) Salespeople are especially important to the forecasting process when an executive is attempting to forecast international sales.
• C) For international marketing forecasts,the top executives rather than the salespeople can provide the most accurate numbers.
• D) In the bottom-up forecasting method used in international sales,little input is taken from the salespeople.
• E) Computer simulations produce the most reliable sales forecasts for selling in international markets.

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Definitions:

Mission Statement

A concise declaration of an organization's core purpose and focus that informs its strategies and decision-making.

Business Directive

A formal instruction or policy issued by a company's upper management outlining goals, strategies, or actions to be taken by the organization.

Customer Value

The perceived benefits, both monetary and nonmonetary, that a customer receives from a product compared with the cost of obtaining it.

BCG Matrix

It's a framework that helps organizations analyze product lines or business units for strategic planning, highlighting areas of growth and areas that may require divestment.