Sonya Has Created a Sales Call Allocation Grid

question 41

Essay

Sonya has created a sales call allocation grid.Describe the attractiveness of the accounts that fall into the grid segment denoting weak strength of position but high opportunity.What sales strategies should she use for these accounts?

---

Definitions:

Stock Dividend

A dividend payment to shareholders in the form of additional shares of stock, rather than cash.

Par Value

The nominal or face value of a bond, share of stock, or coupon as indicated on the certificate. It is a legal amount per share that represents the minimum stock value.

Market Value

The prevailing cost to purchase or dispose of an asset or service in the market.

No-Par

Refers to stocks issued without a par value; no minimum value is assigned to these shares.