When Marion Convinced a Customer to Replace His Old Pondmaster

question 28

Multiple Choice

When Marion convinced a customer to replace his old Pondmaster 1000 aquarium filter with the new and improved Pondmaster 1500,she was engaging in:

• A) cross-selling.
• B) upgrading.
• C) repositioning.
• D) full-line selling.
• E) incremental selling.

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Definitions:

Federal Trade Commission (FTC)

A federal agency established to prevent anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education.

Major Functions

The primary and most important activities performed by an organization, system, or process to achieve its goals.

Geographic Market

A specific area or region in which a company aims to sell its products or services, determined by geographical boundaries.

Monopolization

The process or state where a single company or entity gains exclusive control over a particular market or industry, often regarded negatively due to its impact on competition.