Which of the Following Statements About the Commitment Stage of a Relationship

question 77

Multiple Choice

Which of the following statements about the commitment stage of a relationship is FALSE?

• A) Commitment to the relationship must permeate both the buying and the selling organizations.
• B) The seller must take a proactive communication stance.
• C) The corporate cultures of the two organizations must be compatible.
• D) Salespeople must discourage direct communication among similar functional areas of the two firms.
• E) There is an implied or stated pledge to continue the relationship.

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Definitions:

ATC Curve

Short for Average Total Cost Curve, it's a graphical representation used in economics to show how the average total cost of producing a good varies with the level of output.

Proportional Returns

The concept that the rate of return on an investment or project is consistent relative to the size of the investment.

Parkinson's Law

A principle stipulating that work expands to fill the time available for its completion.

Specialization

The process of concentrating on and becoming expert in a particular subject or skill, often leading to increased efficiency.