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What Is the Term Used for People Who Can Influence

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Essay

What is the term used for people who can influence a purchase decision and are opposed to the seller's company?


Definitions:

Indifferent

Having no particular interest or sympathy; unconcerned or showing a lack of preference between two or more possibilities.

External Events

Occurrences outside of an individual's or organization's control that can have significant impacts on their actions, decisions, or performance.

Stoic

Pertaining to Stoicism, an ancient Greek philosophy that teaches virtue, wisdom, and endurance as the means to a tranquil and virtuous life.

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