The Process of Locating Potential Customers for a Good or Service

question 49

Multiple Choice

The process of locating potential customers for a good or service is termed _____.

• A) adapting
• B) investigating
• C) prospecting
• D) anticipating
• E) inquiring

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Definitions:

Efficient

The characteristic of a resource allocation that maximizes the total surplus received by all members of society.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources, technology, etc.), assuming efficient use of resources.

Technological Advance

The introduction and application of new technologies and methods that improve productivity and efficiency.

Unemployment

A situation where individuals who are able and willing to work are unable to find jobs.